Eric Ries

The path to starting your own company is never without risk. And it takes time for a company to establish itself in the market. If you fail, you generally lose a lot of money. This is precisely where Eric Ries’s concept comes in. It is called the Lean Startup method. It is fast, resource-efficient, and radically focused on success. Using simulated scenarios, you can determine the chances of success of ideas, products, and markets from the outset. And even during the founding phase, the situation is constantly evaluated. Make, measure, learn — that is how the continuous evaluation process works. It saves an enormous amount of time, money, and resources, while giving you the opportunity to change course quickly when necessary. The Lean Startup method has already proven itself tens of thousands of times in practice and is becoming increasingly widespread in Germany as well.